Welcome to RustySoul
Our products are inspired by the people and the world around us. The vibe, vision, and victory of everyday people like you, with products that are designed especially for you. Discover our story and meet the people that make our brand what it is.
The Nitty Gritty
RuSTy/Soul Apparel pays homage to a geographical area that has been labeled "Rust Belt, USA."
The term “Rust Belt” refers to what once served as the hub of American Industry. Located in the Great Lakes region, the Rust Belt covers much of the American Midwest ). Also known as the “Industrial Heartland of North America”, the Great Lakes and nearby Appalachia were utilized for transportation and natural resources. This combination enabled thriving coal and steel industries. Today, the landscape is characterized by the presence of old factory towns and post-industrial skylines.
The RuSTy/ SOUL tag line:
Refined. Salient. Tempered..
